Why there’s nothing wrong with “adios amigos” tweet by KLM.

Why there’s nothing wrong with “adios amigos” tweet by KLM.

KLM worldcup tweet

KLM worldcup tweet

There’s a big debate going on amongst marketers about the stupidity of a tweet by KLM during the world cup. I have a different view. It wasn’t stupid. It was on-brand.

Humanization of Brands

I don’t get it. We’ve talked for about a decade now about the humanization of brands. We all shout out that there’s no B2C or B2B any longer but everything is H2H, human-to-human,…

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Big Data vs. Small Data. Where to find the most compelling information? 

Big Data vs. Small Data. Where to find the most compelling information? 

Creating a world-class digital engagement strategy is an iterative process. — Digital Engagement Framework
Does it focus on strengthening relationships with your existing audience, or does the activity try to make contact with new and fresh target groups? — Digital Engagement Framework
Social Media has overtaken porn as the #1 activity on the web Social Media Video 2013
QR codes have no value. 

QR codes have no value. 

Content precedes design. Design in the absence of content is not design, it’s decoration. — Jeffrey Zeldman
Is This Why Google Doesn’t Want You to Drive?

Is This Why Google Doesn’t Want You to Drive?

RE: Can you consult on my vine strategy?

I recently got an e-mail asking to define a marketing strategy for vine. I couldn’t. I told them to find somebody else. I might have thrown away some dollars, true. But I might have even lost more…

People asking me that question is not my type of…

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