Too many people grow up. That’s the real trouble with the world, too many people grow up. They forget.
— Walt Disney
Derived from the Greek strategos, strategy when it appeared in use during the 18th century, was seen in its narrow sense as the “art of the general”.
— Matloff
In the long history of humankind (and animalkind,too) those who learned to collaborate and improvise most effectively have prevailed.
— Charles Darwin
Just like full employment isn’t necessarily good for an economy, full capacity isn’t always great for your mind.
— Jason Fried
If at first the idea is not absurd, then there is no hope for it.
— Albert Einstein
Whether you are a Mac person or a PC person, even the briefest exposure to the Apple logo may make you behave more creatively.
— Research result from Duke University’s Fuqua School of Business and the University of Waterloo, Canada.
It isn’t the consumers’ job to know what they want.
— Steve Jobs, CEO Apple.
When it comes to innovation, the customer is rarely right. At least, they’re rarely right about what they want next. Businesses run on process, and the traditional market research process of concept testing is indeed an efficient process: Nothing kills ideas faster than concept testing. That doesn’t mean research has no place in innovation development; the key is to use it to understand, not to evaluate.
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